70% of people are more likely to make a purchase from a business they follow online. It is becoming increasingly important to have a strong online presence. However, it can be difficult to know where to start when forming your digital marketing strategy. Here are 5 digital marketing resolutions you can make for your business this new year to provide a good start.
Maintain a consistent social media upload schedule
Social media is a strong digital marketing tool for businesses. Each platform has a different way to engage with potential clients. To best create a social media presence for your business you need to maintain a consistent upload schedule. Take the time to research your peak traffic times and schedule your content for regular postings. Hootsuite is a free and effective tool for scheduling content across multiple platforms.
Take the time to develop new skills
Digital marketing is constantly changing and evolving. It can be stressful to try and keep up with all the new business strategies, social media platforms, and online tools. Make it a point to make time in your schedule to learn new skills. You can start by creating a learning plan for your business setting aside time each week to develop a skill. Some great resources are hubspot academy, Google Digital Garage, and LinkedIn Learning.
Quit spending time on practices that don’t work
Not every digital marketing strategy is going to be a success for every business. The start of the year is a great time to reflect on last year and what strategies were effective for your business. If you find that a specific platform or style of post is not successful, stop spending time on it. Focus your energy and attention on your businesses’ best practices.
Define your target audience
Take time to reflect on the trends and demographics of your online followers over the last year. What is the main demographic who engages with your content? What is the main demographic making purchases? Knowing who your target audience is will help you better know how to market your business.
You can find your target audiences by looking at social media insights and Google Analytics.
Get More Website Leads
Eighty percent of people do research online before making a purchase. Now more than ever, having a strong online presence is important.
Make some goals for your website!
- Have a predictable and easy to use navigation menu and site. If it’s difficult or challenging to find information on your site, people will find an easier site and business to do business with.
- Get on the first page of Google searches so those who are searching for similar services and products are finding you first!
- Set a goal for how many leads you want for your site a month. Are you reaching those goals? Dig into why your site may not be getting the leads or customers that you think it should be. Reasons you may not be getting as many leads as you think could be poor web design and user experience, your site isn’t secure so folks are bouncing off of it, you lack lead generation forms, your site is outdated and therefore not credible!