Are you not getting the website sales you expected? This is common, and you should review your site to see if it has these 6 key components to successfully make more sales on your website.
Add Testimonials and Reviews
Add value and trust to your main landing and e-commerce pages by including testimonials or reviews of products! Think of whenever you’re shopping for something online, do you check the reviews before purchasing? Increase your website sales by doing the same! Users on your website won’t have to only trust you, they can trust everyone who has left a review.
Eliminate Steps in the Purchasing Process
According to Business Insider, “approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers.”
Are you a business that experience high percentages of shopping cart abandonment? Increase your website sales by eliminating unnecessary steps in the purchasing process. It could be too many form fields, your website timing out, leading users to another site to check out, or even having too many pages to navigate on your site to get to the products you’re selling.
Long story short, make it as easy as possible for someone to complete a purchase on your site. Try going through the process yourself to find any steps you could eliminate.
Improve Website and Product Imagery to Increase Sales
Are you only using stock photography? That’s a red flag already.
You should be using professionally taken images of your business and your team, it as increases trust and credibility to your website’s users.
It tells folks that you’re indeed a real human, and that your business is legitimate!
Also, using high quality images of your products is SO important. In fact, 90% of online buyers say that photo quality is the most important factor in an online sale.
(PS, we offer photography as a service to our clients…)
Add Urgency with Special Offers
Some folks may be on the fence about trying your product or service, so give them a little nudge by presenting special offers or discounts.
For example, you can do this with a Special Offer in a pop up when they sign up for your email newsletter, like “Get 20% Off Now! Sign Up For Our Emails.”
You can have a time sensitive sale, like “First 30 Days Free When You Sign Up Within 24 Hours!”
Everyone obviously loves feeling like they are getting a good deal, and advertising this on your site can lead to more website sales!
Add a Credit Card Portal To Make Website Sales Easy
This may seem obvious, but allowing folks to checkout by using a credit card makes it super easy to purchase.
There are a few hurdles you have to jump over to have a credit card gateway on your site, so make sure you are aware of the steps to take before that’s possible.
You may want to use a web developer to help you understand and integrate a credit card portal on your site. (We can help! 😉)
Add Video to Key Pages
It’s no secret video is on the rise and will continue to make a splash online. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video!
That’s a powerful number, and it means if you aren’t using video on your website and in your marketing strategy, you’re losing website sales!
Whether it’s a brand video similar to a commercial, or a product video that showcases the benefits of your products, we can help you with that!
At Springs Digital Marketing, we can help you increase your website sales with all of these tips, and more!