88 Reasons to Invest in Digital Marketing in 2021


New year, new marketing strategy! Marketing is an ever-evolving field that requires you to constantly keep up with the newest trends. Not sure where to start when beginning to form your digital marketing strategy? We have gathered 88 reasons to invest in digital marketing this year. Take a look! ⤵️

  1. Research shows that 79% of all internet users in the United States have Facebook profiles.
  2.  93% of shoppers’ buying decisions are influenced by social media.
  3. 84% of businesses have a content marketing strategy
  4. 80% of consumers say they are more likely to do business with a company if it offers personalized experiences
  5. Mobile ads drove over 162 billion phone calls in 2019.
  6. Calling is the most popular next action for many consumers running Google searches.
  7. The most successful marketers spend 40% of their total marketing budget on content marketing.
  8. 70% of internet users want to learn about products through content versus traditional advertisements.
  9. 80% of marketing professionals and business owners incorporate clickable social icons into their email signature
  10. 30% of millennials engage with a brand on social media at least once a month.
  11. Almost 90% of marketers say their social marketing efforts have increased exposure for their business
  12.   75% of marketers say their social marketing efforts increased traffic.
  13. Over 80% of accounts on Instagram follow a business.
  14. Content marketing costs 62% less than traditional marketing
  15. Social media has become the most popular content marketing tactic reported by 90% of B2C businesses.
  16. 59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved.
  17. 51% of smartphone users have found new brands or products while searching from their mobile device.
  18. 85% of U.S. retailers call email marketing one of their most effective methods of acquiring customers.
  19. Companies that regularly blog receive 97% more links to their website.
  20. Having a video thumbnail in the search results can double your search traffic.
  21.  90% of searchers haven’t made their mind up about a brand before starting their search.
  22. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results.
  23.  87% of video marketers say that video has increased traffic to their website.
  24. Only 7% of searchers will ever see the third page of search results.
  25. 86% of women will look at social media before deciding to make a purchase.
  26. 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.
  27. A mobile special or offer is 10 times more likely to be used than the same offer in print form.
  28. 86% of consumers say they would appreciate mobile offers from a company while they’re physically shopping in that company’s store.
  29. Content marketing gets three times more leads than paid search advertising
  30. Recipients are about 82% more likely to open an email if it’s a part of a segmented campaign vs. traditional email.
  31. Video content in emails can improve click-through rates by up to 300%.
  32. Email marketing has an average return rate of $41 for every $1 spent.
  33. 72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
  34. 98% of sales reps are reaching their quotas through social selling.
  35. 51% of consumers make use of mobile devices to identify new brands and items on the market.
  36. 88% of consumers don’t return to a website following a bad experience.
  37. 68% of all online experiences start with a search engine
  38. Video content is 50x more likely to drive organic search results than plain text.
  39. Only 0.78% of Google searchers will click on the second page.
  40. On average, posts that include images get 650x more engagement than text-only posts
  41. 60% of consumers will give more consideration to local search results that have images.
  42. When information is paired with images, people retain 65% of the information, rather than 10% without.
  43. 97% of digital consumers have used social media within the last month.
  44. On average, Instagram followers are worth an order value of $65
  45. On average, Facebook followers are worth an order value of $55
  46. 62% of marketers intend to increase their content marketing budgets within the next fiscal year.
  47. Both consumers and marketers rank email as their preferred method of communicating.
  48. LinkedIn drives more than half of all social traffic to B2B websites and blogs.
  49. 91% of marketing executives list LinkedIn as the top place to find quality content.
  50. Leads that are actively nurtured by marketing produce 20% more sales opportunities
  51. Customers are only willing to wait five seconds for your page to load before they start to bounce.
  52. 42% of companies consider email to be one of their most important lead generation channels
  53. 62% of people said they were more interested in a product after seeing it in a Facebook Story.
  54. The most common publishing cadence for social media marketers is three to four times per week.
  55. A website is 53 times more likely to reach the front page of Google if it includes video.
  56. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
  57. People are twice as likely to share video content with their friends than any other type of content.
  58. By 2022, online videos will make up more than 82% of all consumer internet traffic.
  59. One in six enterprise-level organizations report spending at least $10 million per year on content creation.
  60. The two most popular content distribution channels are social media and email.
  61. There’s a 50% chance of a site visitor making a purchase after clicking on a PPC ad
  62. The average return-on-investment from purchasing Google Ads is 200%
  63. 33% of users click on a paid search ad as it directly answers their search query.
  64. 63% of users are most likely to click on a Google search ad.
  65. More than one-third of total online time worldwide is spent on social media.
  66. 62% of marketers create at least a single piece of content daily
  67. 93% of marketers see interactive content as effective.
  68. 88% of marketers will make 10-30% of their content interactive this year.
  69. 53% of visitors leave your site if content doesn’t load in 3 seconds or less.
  70. 82% of marketers who regularly blog see positive ROI from inbound marketing in general.
  71. 67% of clicks go to the first 5 search engine results.
  72. 69% of marketers say content is superior to direct mail and PR.
  73. Blogs are among the primary three forms of media used in content strategies today.
  74. 57% of businesses have acquired a customer through their company blog
  75. Up to 81% of marketers plan to increase their use of original written content.
  76. 72% of companies attribute their success to keeping tabs on their content marketing ROI.
  77. About 49% of marketers are learning to drive content to align with the buyer’s journey.
  78. 72% of marketers improve their engagement through content marketing.
  79. 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with a sales rep.
  80. Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers
  81. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  82. 53% of companies run paid social ads
  83. 78% of marketers believe that content-led marketing campaigns will continue to grow over the next two years
  84. 74% of consumers that search for something local on their phone visit a store that day
  85. 20% of all Google searches done on mobile are now voice searches
  86. #1 ranking factor for ranking in the map pack is your Google My Business Profile
  87. Businesses have improved brand lift by 31% with digital advertising.
  88.  Mobile email opens grew 30% in the last year.

Is 88 reasons not enough to convince you to invest in digital marketing? Schedule a free consultation with us to see how we can elevate your business!

Additional Sources:

https://www.webfx.com/internet-marketing/why-is-internet-marketing-so-important.html https://www.responsify.com/digital-marketing-statistics/#:~:text=Digital%20marketing%20will%20be%20a,will%20then%20become%20your%20customers! https://www.yokellocal.com/blog/online-marketing-statistics/ https://www.omnicoreagency.com/digital-marketing-statistics/ https://lauro.media/blog/digital-marketing-statistics https://optinmonster.com/content-marketing-statistics/#interactive https://www.digitalthirdcoast.com/blog/digital-marketing-statistics-for-2020 https://www.billacholla.com/digital-marketing-statistics/

88 Reasons to Invest in Digital Marketing in 2021

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