The Best Times to Post on Social Media

BEST TIMES TO POST ON SOCIAL MEDIA

Looking for the best times to post on social media? Social Media is a great way to marketing your business, but new algorithms are making it harder for businesses to get seen.

A good general rule for the best time to post on social media is during the work week from morning to mid-day.

It’s important to note that everything changed for social media in 2020. People are staying at home more, and are spending way more time on social media as a result. The best times to post on social media are skewed by this factor, but overall there are still better times to post.

best times to post on social media

Another thing to note – you can use social media analytics and insights to tell you when your audience is interacting and engaging with your content the most, including the day of the week and the most popular times.

best times to post on social media instagram

Best Times to Post on Facebook

  • Best times: Wednesday, 11 a.m. and 1–2 p.m.
  • Best day: Wednesday
  • Worst day: Sunday

Facebook tends to have higher engagement around mid day during the work week, with engagement rates dropping around 6 p.m.

best time to post on social media facebook

Best Times to Post on Instagram

  • Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.
  • Best day: Wednesday
  • Worst day: Sunday

Instagram is the second most logged into social media, which makes it a huge player in social media marketing.

Best Times to Post on Twitter

Folks are using Twitter to check on news and events earlier in the day, with engagement rates lowering the later in the day.

  • Best times: Wednesday and Friday at 9 a.m.
  • Best days: Wednesday and Friday
  • Worst day: Saturday

Best Times to Post on Linked In

Linked In has a more specific targeted audience – Business Professionals. These people are using the social media platform during the work day.

  • Best times: Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
  • Best day: Wednesday and Thursday
  • Worst day: Sunday

The Best Times to Post on Social Media

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